Vevo provides users with a way to watch music videos online. The website is intended for professionally produced videos. Users can search by video, artist or keyword. Vevo also provides additional links so users can browse by artist, video or check out the Vevo online store. Featured artists are found on the homepage and give the user the option of watching in HD. The video viewing pages present the clip along with a list of suggested videos the user might like that are similar to the one they are viewing. Users can also like the video on Facebook or share it through Twitter. Vevo includes built in Facebook comments on each music video page. Users can also add videos they like to their playlists. Vevo is one of the most popular music video resources on the web.
Vevo was founded in December of 2009. The current team includes the company CEO and President, Rio Caraeff. The company was created after Universal Music Group (UMG) and Sony Music Entertainment (SME) partnered with the Abu Dhabi Media Company. Vevo is an independent entity with offices in Los Angeles, Detroit, Chicago, New York and San Francisco, California. The company has a partnership with RCRD LBL to offer downloadable remix MP3s of up-and-coming bands.
Vevo gives users access to some of the most popular music videos on the web. The website is dedicated to professionally produced videos that feature numerous mainstream artists. Users can search for videos and enjoy them on demand through the Vevo website. Although Vevo does not generally feature underground or indie music, the website is a popular source for mainstream music videos and related content.
The Vevo website uses a dark grey and red color scheme that features a white header with red buttons and text. The top of the page presents the user with navigation links and the search tool bar. The video viewing area provides the user with suggestions along the right hand side and Facebook comments listed below. The Vevo website also contains some advertisements, but these are primarily for the website’s services and events.
A new user is not required to sign up for a Vevo account to access the music videos on the site. However to utilize the many other features included, the user must create an account. This can be done by clicking the red “Sign Up” link in the upper, right hand corner of the website. A pop up box appears and invites the user to sign up through Facebook. Users who do not have a Facebook account can click the “Don’t Have a Facebook Account?” link found at the bottom of the box (above the “Terms and Conditions” link). The new account form asks the user for a username, password, email address, date of birth, optional gender and agreement to the Vevo terms and conditions.
Vevo is available to all users for free. There are no subscription fees or other charges for accessing the website. Users can return as often as they like to watch music videos. This is definitely a plus for internet users. Some Vevo videos are available on YouTube, which is also a free video resource. The Vevo store is also available on the website and provides the user with merchandise for sale, however a purchase is not a requirement for using the website.
Vevo provides internet users with a resource for mainstream music videos. The website features many well-known artists as well as links to YouTube video clips. The website is also easy to search so users of all internet skill levels can easily find the music videos they are searching for.